This Website Visitor and Cookie Privacy Policy describes how Svea Home collects and processes your personal data and cookies in relation to your use of the Svea Home website, in other words, when you..:
Please read this Website Visitor and Cookie Privacy Policy together with Svea Home's general privacy policy, if necessary, before visiting our Website.
To learn more about cookies, see the section Use of cookies in processing.
We may collect your personal data in different ways. As a rule, we process personal data as
We may combine the data collected about you from publicly available sources and from our various interactions with you, such as via email or website activity.
You can choose not to provide any personal data, but this may affect the functionality of our website or we will not be able to carry out certain activities you have requested.
The personal data we collect includes, for example, the following categories of data:
We may collect and use aggregate data for any purpose where no natural person can be identified. Examples of such information are statistical or demographic data collected in connection with the use of our Website.
We only collect and process personal data that is necessary to manage our relationship with you and for other relevant operational or commercial purposes, including the processing of personal data to anonymise it.
Your personal data is processed for the following purposes:
The main purpose of collecting personal data is to manage the relationship between us and you, or the company you represent, including managing and acting on your activities, asking for your feedback or communicating with you. In this case, our processing of personal data is based on the contract between you or the company you represent and us, or our legitimate interests to serve you based on your choices and provide you with an enhanced customer experience.
We may contact you to market and inform you about Svea Home's services. We may combine the data collected about you from publicly available sources and from our various interactions with you. In addition, your personal data may also be used for market research and customer surveys. Processing of personal data is based on our legitimate interest to collect and analyse relevant information to better understand our customers and develop relevant services.
Based on your consent, we may store and access information, including personal data, on your device to create personalised advertising profiles and deliver relevant content on the Website (e.g. information and advertisements about Svea Home services) and to measure the effectiveness of advertising. Your personal data may also be processed to develop and improve the Website, or to develop our own or our partners' services.
We process personal data to administer and maintain the Website, including the hosting and delivery of content therein, and to prevent errors and repair them. Your personal data may be used to ensure the information security of the Website and any services provided, including the prevention of possible fraud and relevant investigations. We may also generate internal reports for management purposes based on personal data. In these cases, the processing is based on our legitimate interest to operate efficiently and to ensure that the Website and services provided are adequately protected. Our legitimate interest is also to collect and analyse information necessary to develop our business, such as the functionality of the Website.
Based on your consent, we may process personal data for measurement and reporting purposes including statistical information on the use of our Website.
We may process your personal data to fulfil our legal obligations, e.g. to comply with requests from authorities based on applicable law.
We may also process your personal data for one or more specific purposes, if you have consented to such processing. Processing data for browsing the Website and your preferences related to this and sharing such information with nominated third parties is mainly based on your consent.
We also use cookies and other similar technologies ("Cookies") on our website. Cookies are small text files placed on your device to collect and remember information, deliver relevant content, ensure the functionality of our Website and provide us with information about its use.
When collecting personal data via cookies, we strive and work to comply with the principles of the IAB Europe Transparency and Consent Framework. You can find information about the framework [here].
Cookies may be placed by the Website providing the domain address, or with your authorisation by a nominated third party for the purposes for which you have been informed. Such third parties may be, for example, marketing, analytics or social media networks.
Third parties may transfer data collected via cookies outside the EU or EEA.
Information about cookies used on a specific website is available via the Cookie Management Platform on this website. Click on the Privacy Settings icon visible on the website in question.
We use the following categories of cookies, as described generally herein, on our website:
These cookies are required for the functioning of the Website and cannot be disabled. They are usually only used when you access a Website or use functions that generate service requests: configuring data protection settings, logging in or using forms. You can set your browser to block these cookies or display a warning. However, some parts of the Website may not work if you do so. Processing of personal data is based on our legitimate interest to ensure the functionality of the Website and its strictly necessary features.
Analytical cookies allow us to track the number of users and traffic sources so that we can measure the effectiveness of adverts and content provided on the Website. They help us identify the popular and less popular pages and how users move around the Website or interact with adverts and content. If you do not consent to these Cookies being placed, we will not know, for example, when you have accessed our Website or which part you have visited.
Functional cookies allow us to provide better and more tailored services, such as videos or a real-time chat or personalised ads. Data collected with functional cookies may also be used to improve the functionality of the Website or to improve or develop the services provided. Such Cookies may be set by us or a third party service provider whose services have been added to our Website. If you do not accept such Cookies, some or all features of the Website may not function properly.
These cookies have been set on our Website or services by our advertising partner or a social media service provider. They enable these companies to create a personalised ad profile for your areas of interest and show you ads or social media content accordingly. Sometimes aggregated information can also determine the content and messages you see on other Sites. If you do not accept cookies, you will not see customised advertising on different Sites or you may not be able to use social media sharing.
Detailed information about specific Cookies, strictly defined processing purposes and third party Cookies is available in the Cookie Management Platform, where your consent to place Cookies is requested.
Cookies remain on your device until they expire or you delete them. The retention period of cookies on your device is divided into the following two categories.
Session cookies are typically used to remember relevant settings in your browser session. Session cookies are set per session, which means they remain in place until you close your browser. Session cookies are not stored on your device's hard drive.
Persistent Cookies can typically be used for targeted advertising and to gain insight into how you use our Websites. Persistent Cookies are stored on your hard drive between browser sessions until you delete them or they reach their expiry date. We will not store cookie information from persistent cookies for more than a maximum of two years.
Information on the retention time for each cookie is available via available via the Cookie Management Platform on the respective website. Click on the Privacy Settings icon visible on the website.
You can accept or refuse cookies or change your previous choices via the Cookie Management Platform on our website, where available. To view or change your consent regarding cookies, click on the Privacy Settings icon visible on the relevant webpage. You can always disable cookies or clear your cookie history. for all websites you have visited from your browser settings. You can usually find the cookie navigation settings in the "Options", "Tools" or "Preferences" menu of the browser you use to access our website.
To view or change your consent regarding cookies, click on the Privacy Settings icon visible on the relevant website
If you accept Cookies, you will get the best out of our Website. If you refuse Cookies, some aspects of the Website may not work on your device and you may not be able to access all parts of the Website. For a better user experience, we recommend that you accept all cookies.
To the extent applicable, we regularly request your consent to place Cookies and when there have been changes.
The Website may contain links to third-party websites, plug-ins and applications. You can manage third-party cookies through your browser settings or, where applicable, in the Cookie Management Platform on our Website. If you click on other links or activate these connections, third parties may collect or share data about you. These third parties usually base the processing of your personal data on their legitimate interest. We do not control third-party websites and are not responsible for their data processing practices. Third parties may use cookies to transfer the collected data outside the EU or EEA. Check the relevant information on third party data processing from their websites.
We send commercial emails that may contain technologies (web beacons, cookies or similar) that allow us to know what you do with the message (open, read, etc.) and links that you can click on. When you click on a link in our marketing email, we also use a cookie to log what pages you view and what content you download from our Website.
You can control the use of your personal data for direct marketing purposes. You can ask Svea Home to stop sending you marketing messages by following the opt-out links on any marketing message sent to you or by contacting us at any time at vanessa@sveahome.com. In such case, we will retain the minimum amount of personal data to respect your choice to avoid contacting you again.
Please note that even if you opt out of direct marketing, we may need to contact and communicate with you in connection with other purposes for which your personal data is processed.
We may update this policy at any time, if necessary to reflect changes in our personal data processing practices. The last update was made on 15 March 2023.
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